Chief Brand Officer
As Chief Brand Officer, Arra Yerganian is responsible for creating and executing a comprehensive, differentiated and unified brand voice, and marketing and communications strategy that provides innovative, member-driven and value-added solutions. He is an award-winning marketing and sales leader, and regularly contributes to publications including Ad Age, Forbes, and numerous marketing journals.
Prior to Tivity Health, Yerganian served as Chief Marketing / Branding Officer at Sutter Health, One Medical Group and University of Phoenix. He began his marketing career in 1985 at Procter & Gamble, serving as International Market Manager for multiple international markets. He later worked as Managing Director – International, for the Dial Corporation. Providing innovative, market-driven and value-added solutions has been his focus for the past 25+ years.
Yerganian graduated from Boston University and Harvard Business School’s Executive Education Strategic Marketing Management program. He is an active volunteer and Board Chair Emeritus of the Silicon Valley American Red Cross, and a Board member of Rocketship Education, a nationally acclaimed charter school for inner-city children ages 4-11.