New Brand Reinforces Commitment to Fitness and Health Improvement Programs, Including Flagship Product SilverSneakers
NASHVILLE, Tenn., Jan. 10, 2017 (GLOBE NEWSWIRE) -- Healthways, Inc., (NASDAQ:HWAY) today announced that the company is rebranding and changing its name to Tivity Health, Inc., to better align with its portfolio of fitness and health improvement programs and to position the company for future growth. The company is unveiling the new brand at the JP Morgan Healthcare Conference in San Francisco, today at 8 a.m. PST, and will begin trading under its new ticker symbol TVTY on the NASDAQ exchange on Wednesday, January 11, 2017. The Tivity Health presentation will be webcast live at http://jpmorgan.metameetings.com/confbook/healthcare17/directlink.php?p=22528.
Tivity Health is a leading provider of fitness and health improvement programs, with strong capabilities in developing and managing networks of fitness centers and complementary and alternative practitioners and managing specialty health benefits through its three networks: SilverSneakers®, Prime® Fitness and WholeHealth LivingTM. With a focus on enabling healthy aging, both in place and in the community, Tivity Health will continue to deliver the products and services its health plan and employer customers and its consumers have come to expect.
The name Tivity Health represents the company’s commitment to helping people thrive, no matter their age or stage, and helping customers to provide access to cost effective solutions that keep their members and employees healthy.
“Our name evokes the tangible benefits that our products deliver - a focus on physical activity, improved productivity, strong connectivity and spirited creativity, all with a sense of positivity,” said Donato Tramuto, Tivity Health CEO.
“After numerous conversations with many of our customers, participating fitness center locations, consumers and analysts, it was abundantly clear that the Healthways brand was largely associated with total population health and the company’s deep roots in disease management,” said Tramuto. “Following our divestiture last July of our total population health services business to Sharecare, we set out to develop a strong corporate brand that resonates with our stakeholders and aligns with our long and short-term growth strategy. The Tivity Health brand allows us to strengthen our focus on customer and member needs and improve our consumer experience.”
Tivity Health will continue to focus on its SilverSneakers, Prime and WholeHealth Living networks with targeted approaches to increase engagement and to develop new programming. Longer term, there is additional opportunity to help transform the aging process. The senior population is experiencing explosive growth, and older adults are seeking ways to live with vitality and purpose. Tivity Health has the expert resources to innovate and create programs that drive engagement and results for its customers and consumers.
Tivityhealth.com, the company’s new website, will go live tomorrow, January 11. Tivity Health can also be found on Twitter, under the handle @TivityHealth, and on YouTube.
Safe Harbor Provisions
This press release contains forward-looking statements, which are based upon current expectations, involve a number of risks and uncertainties and are subject to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Those forward-looking statements include all statements that are not historical statements of fact and those regarding the intent, belief or expectations of the company, and can be identified by the use of words like "will," "expect," "anticipate," "continue" and similar expressions. Any such forward-looking statements are not guarantees of future performance and involve significant risks and uncertainties, and actual results may vary from those in the forward-looking statements. The company undertakes no obligation to update or revise any such forward-looking statements.
About Tivity Health
Tivity Health, Inc., (NASDAQ:TVTY) is a leading provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions. Through its existing three networks, SilverSneakers® - the nation’s leading fitness program for older adults, Prime® Fitness and WholeHealth LivingTM, Tivity Health is focused on targeted population health for those 50 and over. With more than 13.5 million Americans eligible for SilverSneakers, over 10,000 fitness centers in the Prime Fitness Network, and more than 25 years of clinical and operational expertise in managing specialty health benefits and networks, including chiropractic services, physical therapy, occupational therapy, speech therapy, acupuncture, massage and complementary and alternative medicine (CAM) services, the company touches millions of consumers across the country and works directly with hundreds of healthcare practitioners and many of the nation’s largest payers and employers.
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